
How to succeed with QR codes and online orders in restaurants?
With over a hundred participants from the industry, the webinar was a great opportunity to learn together.
We would especially like to thank our expert Björn Salomonsson, who gave us valuable tips and practical advice.
Whether you are new to the industry or an experienced restaurateur, there is always room for development.
Here are some key tips that Björn shared:
Involve the whole team 👩🏽🍳
By involving the whole team in the process, you create commitment and can identify gaps in the order flow.
- Training: Hold regular training sessions for staff to learn about new systems and practices.
This creates a common ground and ensures that everyone feels confident using the technology.
- Practical exercises: Let staff try ordering via QR codes during the training.
By practicing the process, they can better help guests when the time comes.
- Role-playing: Conduct role-playing exercises where all staff can act as both guests and servers.
This can help them understand the guests’ perspective and prepare them for different scenarios.
Clear communication 🤝
Clear communication is essential for a smooth guest experience.
Here are some tips:
- On-site information: Make sure there are clear signs and instructions in the restaurant explaining how the ordering process works, especially for guests who may not be familiar with QR codes.
- Digital information: Use your website and social media to inform guests about products, allergens and waiting times.
The more information you provide, the more confident guests can feel in their choices.
- Rules on alcohol sales: Always make clear the rules on alcohol sales and that identification is required.
This is particularly important to avoid misunderstandings and to ensure responsible sales.
Focus on the guest 💕
In the age of digitalization, it is easy to forget the human factor.
Here are some ways to put the guest in focus:
- Personalized service: Make sure that every guest receives a warm and friendly welcome.
A simple “tasty meal” can make a big difference to their experience.
- Offer help: Ask “Do you have any questions about the menu or technology?”.
This will make the guest feel comfortable both with the ordering flow and in the restaurant.
- Use the guest’s name: When you use the guest’s name, they feel seen and create less confusion at pickup.
When they order through Ancon Order, they have to enter their name.
Sometimes, it might be made up.
But then it becomes an inside joke between you and the guest.
Leverage upselling 💰
Up-selling is an effective strategy to increase the average bill.
Here’s how you can implement it:
- Add-on options: With Ancon Order, you can easily add add-on products such as sauces, salads or drinks directly to the order flow.
Make it easy for guests to see what options are available.
- Train your staff: Train your staff to actively suggest upselling in a natural way.
A simple phrase like “Would you like to add a sauce to your order?” can make a big difference.
- Offer promotions: Create promotions or discounts for additional sales during certain times of the day.
This can entice guests to try something new and increase your overall sales.
If you would like to watch the full webinar, you can view it here.
We look forward to following your success with online orders!