The biggest culprit and the reason why your restaurant neither increases nor decreases in turnover is that you are a creature of habit. Because we habitual people carry on as usual when everything works as it should! But that’s when it’s time for a change.
In recent years, there has been a huge interest in eating out in restaurants. It’s a trend that the restaurant industry has been riding for too long. Restaurant guests have started to demand more and more and the interest in cooking their own food has returned. This means that as a restaurateur you have to start thinking in new ways in order to be able to stay in business. We talked to Björn Salomonsson, sales coach, course leader and co-owner of Årehyddan restaurant, who tells us how daring to change something can make it better. He also shares his own experience of making a big change.
Dare to change!
The most important thing for you as a restaurateur to increase sales in your restaurant is to be open to change. Keep what works and challenge what can be developed. And dare to dismantle! But the first step is to become aware that a change is needed. Björn calls this the “cat trick”: it’s that feeling of sitting high up in a tree like a cat, resting strong, seeing your target and throwing yourself at it with all your might. Sure, it tingles when you throw yourself out there and you don’t know if you’ll reach your goal, maybe you’ll stub your toe when you land. But, a sprained paw heals!
Sometimes you need to break your habitual patterns, whether it’s at work or in your personal life. The fact that you are reading this blog post is in itself an example of you wanting to break your ingrained patterns! 🙂 The important thing is that you challenge yourself and your own invisible boundaries that are often created. You can do much more than you think. So, think about what your “cat trick” might be!
Bear’s “cat trick”!
Björn himself had the opportunity to acquire, together with his friends, a fantastic restaurant in Åre: HYDDAN, which is now called Årehyddan. A change that not only involved moving his entire family to Åre, but also building and running a restaurant that he had never done before. He ventured into something new that landed in something amazing.
So think about what your “cat trick” is and start making small changes, it could be the reason your restaurant gets even better. Want to take a bigger hold of your restaurant? Download the guide below on how to increase sales in your restaurant.